Events

Vietnam Beauty & Wellness Expo 2025

Published 09/09/2026 Canh Co Vang 2 min read

Cosmetics, skincare and wellness in one exhibition, with more than 3,000 brands from 24 countries.

In this article

Exhibit categories
Two shows in one
Scale
What the show sets out to do

The Vietnam International Beauty & Wellness Industry Expo brings cosmetics, skincare and wellness together in one exhibition.

Dates: 26-28 December 2025
Venue: Saigon Exhibition and Convention Center (SECC)

Exhibit categories

Cosmetics, skincare and anti-ageing.
Personal care and hair care products.
Wellness solutions.
Traditional Chinese medicine.

Two shows in one

Beautycare Expo covers the beauty sector - cosmetics, spa and aesthetics.
Wellness Expo covers health and lifestyle - food and health care services.
Beauty & Wellness Expo in Ho Chi Minh City at the end of 2025 combines both.

Scale

More than 3,000 brands from 24 countries and territories are expected, among them China, South Korea, Japan, Singapore, Thailand, Malaysia and Indonesia, alongside European and American brands.

What the show sets out to do

Brand-building and integration: establish Vietnam as a manufacturing and distribution centre for cosmetics and wellness in Southeast Asia.
Competitiveness and foreign investment: give Vietnamese companies access to new technology and international standards, and give international investors a view of the market.
Training and the domestic supply chain: seminars and workshops raising professional skills, and demand for ingredients that supports the supporting industries.
Consumer trends and sustainability: new products for Vietnamese consumers, with natural and safe products consistent with global movement on health and the environment.