Keeping booth design costs down in a difficult economy

Designing an exhibition booth that is both economical and effective is a live concern for many companies in a difficult economy.

Cost against competitiveness

With the Vietnamese economy moving through a period of change, companies are paying closer attention to cost. Domestic market growth and rising consumer demand since the pandemic have made budget decisions more consequential than before. Vietnam's GDP grew 7.09% in 2024 - an opening, and a set of challenges alongside it.

A booth therefore has to do two things at once: make an impression on visitors, and be efficient in what it costs. Recycled and environmentally sound materials and current technology serve both, saving money while improving how the brand is seen.

Ways to reduce the cost of an exhibition booth

• Choose the right size. A large booth is not necessary on a limited budget. Take the floor area that matches your purpose and optimise how products are laid out within it. Favour a position on a busy route to maximise footfall, even if the booth itself is small.
• Use recycled materials. Wood, cardboard and reusable fabric reduce cost while still looking fresh.
• Keep the design simple but striking. Aim for precision and visual impact rather than complexity, and remove details that are not doing work. A bold colour scheme attracts attention without costing much.
• Use digital displays. LED screens or QR codes give visitors easy access to product information - current in feel, and cheaper than print.
• Rent or reuse equipment. Where you can, rent rather than buy, or reuse what you built for an earlier show.
• Invest in the people on the stand. Training your staff makes a strong impression at little cost.
• Share with another company. Splitting the cost of a booth with another business can suit both sides.

What to expect from a contractor

Whether the budget is standard or tight, these measures produce a booth that attracts visitors without overspending. What a contractor should bring to it:

• Experience. A record of designing and building large exhibition booths, and the professional and creative judgement that comes with it.
• Cost control. Options that save money - recycled materials, flexible design, reuse of existing structures, and digital display in place of printing and decoration.
• Appropriate creativity. Minimal designs that still stand out, so the booth is economical and still carries the brand.
• Support throughout. A contractor who works with you from concept and design through production and installation, including how products sit in the space.

Talk to us directly about your requirements and your budget, and we can build the approach that fits what you want from the show.

Canh Co Vang provides exhibition booth design and construction for companies exhibiting in Vietnam.